Posted on June 20, 2018
I wanted to talk a bit today about why I chose the tagline ‘Transform your Health’ for my acupuncture business. What exactly is transformative acupuncture?
We live in a service economy – 70% of all consumer activity in the world is made up of services – and acupuncture is one of them.
Now for the science-y bit.
The evolution of goods and services goes something like this:
I’m going to argue that a good acupuncturist sits nicely in stage 5.