Transformative acupuncture – say what?

transformative acupunctureI wanted to talk a bit today about why I chose the tagline ‘Transform your Health’ for my acupuncture business.  What exactly is transformative acupuncture?

We live in a service economy – 70% of all consumer activity in the world is made up of services – and acupuncture is one of them.

Now for the science-y bit.

The evolution of goods and services goes something like this:

  1. Produce commodities
  2. Make goods from those commodities
  3. Provide a service that delivers those goods
  4. Provide a positive experience whilst delivering that service
  5. Transform people’s lives with that positive experience

I’m going to argue that a good acupuncturist sits nicely in stage 5.

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